Tuesday, March 21, 2006
Critique: 20/10 cheese labels
Goatsbeard Cheese labels: 20/10 Assignment Critique
This assignment was to redesign the label of a local goat cheese business. Here is their website so you can see what the current label looks like. The goal of the assignment was to create 20 different sketches and execute 10 of them into possible labels. I liked the excuse to create many ideas, it let me go many different directions without having to edit between them.
I went about designing the labels after hearing the lady talk about the company. She told us the cheese was sold in Whole Foods, and I decided to add a little sophistication to the design. I wanted the label to stand out from all the other goat cheeses on display, and so I played with bold colors and played up the flower on the original label.
Here are the 10 executions, starting with my favorite. I liked this one the best because it was simple, yet elegant. It gave the cheese a sophistication, yet could be reduced to fit on a small label.
I think these five could all be labels for the cheese. They all have a simplistic sophistication to them. For all of these designs, different colors can be used depending on the flavor of cheese.
Here are my lesser picks, I still like them, but I think could can definitely tell some of these were either done at the beginning of the process, or at the very end. The deadline snuck up on me, and had I been more on top of things, I think I could have tweaked these a little bit more:
This assignment was to redesign the label of a local goat cheese business. Here is their website so you can see what the current label looks like. The goal of the assignment was to create 20 different sketches and execute 10 of them into possible labels. I liked the excuse to create many ideas, it let me go many different directions without having to edit between them.
I went about designing the labels after hearing the lady talk about the company. She told us the cheese was sold in Whole Foods, and I decided to add a little sophistication to the design. I wanted the label to stand out from all the other goat cheeses on display, and so I played with bold colors and played up the flower on the original label.
Here are the 10 executions, starting with my favorite. I liked this one the best because it was simple, yet elegant. It gave the cheese a sophistication, yet could be reduced to fit on a small label.
I think these five could all be labels for the cheese. They all have a simplistic sophistication to them. For all of these designs, different colors can be used depending on the flavor of cheese.
Here are my lesser picks, I still like them, but I think could can definitely tell some of these were either done at the beginning of the process, or at the very end. The deadline snuck up on me, and had I been more on top of things, I think I could have tweaked these a little bit more:
AIGA: Designer Interview
You Can't Miss: AIGA
This week there is an interview with Terry Jones, a former designer at VF and art director at Vogue, who created a fashion magazine, i-d, that has been around for 25 years! I liked the interview because it's great to get insight from these fantastic deisgners who are really at the top of the profession. Listening to what they have to say always inspires me, and can also give me ideas about what direction I should take once I get out of here.
This week there is an interview with Terry Jones, a former designer at VF and art director at Vogue, who created a fashion magazine, i-d, that has been around for 25 years! I liked the interview because it's great to get insight from these fantastic deisgners who are really at the top of the profession. Listening to what they have to say always inspires me, and can also give me ideas about what direction I should take once I get out of here.
Random Design Fun: More fun with Graffiti
Wasn't that fun? Remember how we ran around towns like idiots trying to take pictures of letters? Well apparently there was short cut on the web. One of my friends who watched my antics in St Louis as I tried to get the perfect shot of the Anheuser- Busch 'A' forwarded a website to me where you can type in whatever you want, and a graffiti-like image will pop up for you to use. It's pretty nice, because you can click on the letters to change them if you don't like what it generated.
It all goes back to Flickr--there are groups on the site where people post letters and numbers they find. You can take the photos manually from the group site, or use a program like me to form a sentence. Fun with letters!
