Tuesday, March 21, 2006
Critique: 20/10 cheese labels
Goatsbeard Cheese labels: 20/10 Assignment Critique
This assignment was to redesign the label of a local goat cheese business. Here is their website so you can see what the current label looks like. The goal of the assignment was to create 20 different sketches and execute 10 of them into possible labels. I liked the excuse to create many ideas, it let me go many different directions without having to edit between them.
I went about designing the labels after hearing the lady talk about the company. She told us the cheese was sold in Whole Foods, and I decided to add a little sophistication to the design. I wanted the label to stand out from all the other goat cheeses on display, and so I played with bold colors and played up the flower on the original label.
Here are the 10 executions, starting with my favorite. I liked this one the best because it was simple, yet elegant. It gave the cheese a sophistication, yet could be reduced to fit on a small label.
I think these five could all be labels for the cheese. They all have a simplistic sophistication to them. For all of these designs, different colors can be used depending on the flavor of cheese.
Here are my lesser picks, I still like them, but I think could can definitely tell some of these were either done at the beginning of the process, or at the very end. The deadline snuck up on me, and had I been more on top of things, I think I could have tweaked these a little bit more:
This assignment was to redesign the label of a local goat cheese business. Here is their website so you can see what the current label looks like. The goal of the assignment was to create 20 different sketches and execute 10 of them into possible labels. I liked the excuse to create many ideas, it let me go many different directions without having to edit between them.
I went about designing the labels after hearing the lady talk about the company. She told us the cheese was sold in Whole Foods, and I decided to add a little sophistication to the design. I wanted the label to stand out from all the other goat cheeses on display, and so I played with bold colors and played up the flower on the original label.
Here are the 10 executions, starting with my favorite. I liked this one the best because it was simple, yet elegant. It gave the cheese a sophistication, yet could be reduced to fit on a small label.
I think these five could all be labels for the cheese. They all have a simplistic sophistication to them. For all of these designs, different colors can be used depending on the flavor of cheese.
Here are my lesser picks, I still like them, but I think could can definitely tell some of these were either done at the beginning of the process, or at the very end. The deadline snuck up on me, and had I been more on top of things, I think I could have tweaked these a little bit more:
// posted by teresasanserif @ 2:34 PM 
